Nice Package

Single servings of butter typically come wrapped in foil, but Yeongkeun Jeong has designed new packaging and made the famous spread even better. Jeong created new packages of single-serving butter, jam, peanut butter, and honey which use the lid of as the utensil for spreading.





And if you think that's cool, check out what Cho Hye-seung did with yogurt.

This Campaign Rocks

With video game Guitar Hero rising in popularity, guitar sales are falling. Sparrow Guitars responded to this trend with a great advertising campaign to sell guitars and remind young people that real music is made with instruments.











This campaign succeeds because it serves the needs of the company and the industry, and touches on teenagers' desires to rebel.

Show and Tell: Favorite Words

These words are favorites because they sound like what they mean:

Thrill
Vivid
Triumph
Mischievous
Coquettish
Ecstatic
Frenzy
Strut

Strut is defined as "a stiff, erect and apparently arrogant or conceited gait" but who needs a definition when  you can simply watch this:

Film Adaptations

After weeks in the Netflix to Watch basket, The Mysteries of Pittsburgh finally made its way into my DVD player over the weekend. To describe the film as a disappointment is putting it politely. Film adaptations often don't depict books exactly, but a good adaptation should highlight the best elements of a book.

Sadly, this is not the case with The Mysteries of Pittsburgh. The plot varies greatly from the novel and Michael Chabon's beautiful dialog and descriptions are lost.

This brought to mind some favorite films that adapted screenplays well.



Trainspotting



One Flew Over the Cuckoo's Nest



Willy Wonka and the Chocolate Factory

Emotion seems to be what makes all the difference. An adaptation succeeds when a viewer experiences the same feelings about the characters and story as when they read the book. 
What are some of your favorite or least favorite movies based on books? 

Rebranding D.C.

This summer ReadysetDC, an arts and artistic culture blog, held a contest for graphic designers to rebrand D.C. The idea was to move the District away from the "I heart D.C." shirt and create an iconic design that locals and tourists would both wear. Not to mention, the "I heart D.C." shirts rip off a design created for New York and don't illustrate anything specific about Washington.

Contest winner Alex Slater merged the famed heart with the design of the D.C. flag and created something innovative and representative of the city. Check it out:





A win well-deserved. For more information about the contest and the winning design, read an interview with Alex Slater here.