Show and Tell: Packaging

Though not exactly a package and not exactly a narrative, Julien Berthier's boat definitely has a story to tell. The sailor describes his one-of-a-kind boat as a "permanent and mobile image of a wrecked ship that has become a functional and safe leisure object."

Made from a boat that was cut in half, Berthier's boat was given a new keel to keep it upright and a motor to make it mobile. See it in action:


Love Love from julien berthier on Vimeo.


For a more traditional example of a package redesign, check out "Nice Package" from October 29.